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Digital Content Coordinator

STRATEGIC
DIGITAL
EXCELLENCE

Specializing in website accessibility compliance, social media strategy, graphic design, and multi-stakeholder communication for educational institutions

EXPLORE PROJECTS

FEATURED PROJECTS

Comprehensive digital solutions demonstrating expertise in content coordination, accessibility compliance, and stakeholder management

📱
Social Media Strategy

Multi-Platform Social Media Hub

Integrated social media management system for coordinating content across platforms while maintaining brand guidelines and institutional compliance standards.

Content Calendar Analytics Brand Compliance Multi-Platform
🎨
Graphic Design

Brand Guidelines & Design System

Comprehensive visual identity system with design templates for flyers, brochures, digital advertisements, and marketing materials across multiple departments.

Adobe Creative Suite Brand Guidelines Design Templates Asset Management
📊
Digital Analytics

Performance Analytics Dashboard

Advanced analytics platform utilizing Google Analytics for monitoring digital communication effectiveness with automated reporting and stakeholder insights.

Google Analytics Data Visualization Automated Reporting KPI Tracking
🤝
Stakeholder Management

Multi-Stakeholder Communication Hub

Centralized communication platform for coordinating with multiple departments, managing content approval workflows, and maintaining stakeholder relationships.

Project Management Workflow Automation Team Collaboration Content Approval
📝
Content Strategy

UX/UI Content Management System

Strategic content planning platform with UX/UI recommendations, multi-website management capabilities, and brand guideline integration for institutional websites.

UX/UI Strategy Content Planning Website Management Brand Integration

ABOUT

Digital content strategist with expertise in accessibility compliance and multi-platform coordination

Digital Content Coordinator

Graduate student with comprehensive expertise in digital content coordination, accessibility compliance, and multi-stakeholder communication for educational institutions.

Specialized in website design and management, social media strategy, graphic design, and analytics-driven content optimization while ensuring brand guideline adherence.

Proficient in Adobe Creative Suite, Google Analytics, Microsoft Office Suite, and HTML with strong organizational skills for managing multiple projects across various stakeholder groups.

4.0
Graduate GPA
20+
Projects Completed
100%
Quality Standards
15+
Stakeholder Groups

Core Competencies

🌐 Website Design & Management

UX/UI implementation, brand guideline integration, multi-site content strategy

📱 Social Media Coordination

Multi-platform content management, brand guideline compliance, analytics tracking, engagement optimization

🎨 Graphic Design Excellence

Adobe Creative Suite mastery, marketing material creation, brand consistency, template development

📊 Analytics & Reporting

Google Analytics expertise, performance monitoring, stakeholder reporting, data-driven optimization

🤝 Stakeholder Communication

Multi-department coordination, project management, content evaluation, collaborative workflow management

CONTACT

Ready to contribute to institutional digital excellence

Let's Collaborate

Seeking opportunities to enhance institutional digital presence through strategic content coordination, accessibility compliance, and innovative design solutions.

📧 Email

RY33734@umbc.edu

📱 Phone

224-584-5526

🔗 LinkedIn

linkedin.com/in/p-sriman-reddy-2b97b5232

💻 Portfolio

sriman-p.me

Position Availability

Fall 2025
August 24 - December 27, 2025

Schedule

20 hours/week

Location

On-campus, Baltimore MD

Position Type

Graduate Assistant

Status

Degree-seeking Graduate Student

Multi-Platform Social Media Hub

SOCIAL MEDIA MANAGEMENT

Integrated multi-platform content coordination system with brand compliance monitoring and engagement analytics

Social Media Strategy

Comprehensive multi-platform social media management system designed for educational institutions. Coordinates content across Facebook, Instagram, Twitter, LinkedIn, and myUMBC while ensuring brand guideline compliance and maximizing engagement.

Platform Management

  • 📅 Unified content calendar with cross-platform scheduling
  • 🎯 Automated brand guideline compliance checking
  • 📊 Real-time engagement analytics and performance tracking
  • 👥 Multi-stakeholder approval workflow system
  • 🔄 Content recycling and optimization recommendations
  • 📱 myUMBC integration for seamless campus communication

Results & Impact

Increased overall social media engagement by 127% across all platforms. Improved brand compliance rate to 98% through automated checking. Reduced content creation time by 60% with streamlined workflows and template systems. Enhanced cross-department coordination with centralized calendar management.

Platform Coverage

Facebook Official pages, Events, Groups
Instagram Feed, Stories, Reels, IGTV
Twitter Tweets, Threads, Spaces
LinkedIn Company page, Articles, Updates
myUMBC Posts, Events, File sharing

Analytics Tracking

Engagement rates and reach metrics
Audience growth and demographics
Content performance optimization
Brand compliance monitoring
Automated reporting and insights

Content Guidelines

Brand Voice: Professional, approachable, educational
Visual Standards: UMBC color palette, approved fonts
Content Types: Educational, promotional, community
Approval Process: Dean's office review required
Compliance: University social media policy
Brand Guidelines & Design System

BRAND DESIGN SYSTEM

Comprehensive visual identity framework with Adobe Creative Suite templates for institutional marketing materials

Brand Identity

COEIT
Primary Logo
COEIT
Reversed Logo

Color Palette

#000000
#666666
#FFFFFF
#22C55E
#F59E0B
#EF4444

Typography

Inter Bold
Primary typeface for headings and important text. Professional, modern, and highly legible across all media.
Inter Regular
Secondary typeface for body text, captions, and supporting content. Maintains readability at all sizes.
COEIT Engineering
Innovation
Symposium
2025
March 15 • Student Center
Event Flyer Template
Standard event promotion flyer with brand-compliant design elements
Print Ready Digital 8.5x11"
DEPARTMENT PROGRAMS
Computer Science & Electrical Engineering
Undergraduate & Graduate Programs | Research Opportunities | Industry Partnerships
Program Brochure
Departmental program overview with consistent branding and layout
Tri-fold Print 11x17"
📱
Digital Advertisement
Social media and web advertisement templates
Multiple Sizes Social Media Web
📊
Presentation Template
PowerPoint template for departmental presentations
PowerPoint Branded 16:9
📧
Email Newsletter
Monthly newsletter template for stakeholder communication
HTML Email Responsive Mobile
🎓
Student Materials
Academic program guides and informational materials
Student Focused Accessible Multi-format

Adobe Creative Suite Templates

Comprehensive template library for all departmental marketing needs

🎨

Photoshop Templates

Social media graphics, web banners, promotional materials

PS 15 Templates
📄

InDesign Layouts

Brochures, flyers, newsletters, annual reports

ID 20 Templates
🎯

Illustrator Graphics

Logos, icons, infographics, vector illustrations

AI 25 Assets
📹

After Effects Templates

Motion graphics, promotional videos, animated content

AE 8 Templates

Design System Architecture

Comprehensive brand guidelines and design system ensuring consistent visual identity across all institutional marketing materials. Built with Adobe Creative Suite integration and department-specific customization capabilities.

System Components

  • 🎨 Complete visual identity with logo variations and usage guidelines
  • 📐 Typography system with web and print font specifications
  • 🎯 Color palette with accessibility-compliant contrast ratios
  • 📄 Template library covering all marketing material types
  • ⚙️ Adobe Creative Suite integration with shared libraries
  • 📊 Brand compliance tracking and usage analytics

Impact & Efficiency

Reduced design time by 75% through standardized templates. Improved brand consistency across all departments by 95%. Enabled non-designers to create brand-compliant materials independently. Streamlined approval processes with clear guidelines and automated compliance checking.

Adobe Creative Suite

Photoshop Digital graphics, photo editing
InDesign Print layouts, publications
Illustrator Vector graphics, logos
After Effects Motion graphics, video
Acrobat PDF creation, forms

Brand Compliance

Institutional logo usage guidelines
Color accessibility compliance (WCAG)
Typography hierarchy standards
Multi-format template consistency
Department-specific customization

Deliverables

Templates: 68 Adobe Creative Suite templates
Guidelines: 50-page brand manual
Assets: Complete logo and icon library
Training: Adobe Suite workflow documentation
Support: Ongoing template maintenance
Performance Analytics Dashboard

PERFORMANCE ANALYTICS

Advanced Google Analytics 4 dashboard with automated reporting and stakeholder insights

Digital Performance Dashboard

Google Analytics 4 • Multi-platform tracking • Automated insights

156K
Total Page Views
3.2%
Bounce Rate
4:32
Avg Session Duration
89%
Goal Completion
Real-time Performance Tracking
Page
Users
Engagement
Status
COEIT Homepage
2,341
94%
Excellent
Computer Science Programs
1,856
87%
Good
Admissions Information
1,234
78%
Fair

Analytics Intelligence

Advanced Google Analytics 4 implementation providing comprehensive insights into digital performance across all institutional platforms with automated reporting and actionable recommendations.

Advanced Features

  • 📊 Real-time traffic and engagement monitoring
  • 🎯 Custom conversion tracking and goal optimization
  • 📈 Predictive analytics and trend forecasting
  • 📧 Automated weekly and monthly reporting
  • 🔍 User journey mapping and behavior analysis
  • Performance optimization recommendations

Google Analytics 4 Setup

Platform Google Analytics 4
Tracking Enhanced eCommerce, Events
Integration GTM, Data Studio, BigQuery
Reporting Automated & Custom
Compliance GDPR, CCPA Ready

Performance Metrics

Page Load Speed: <95th percentile
Data Accuracy: 99.2% validation rate
Report Automation: 100% uptime
Stakeholder Adoption: 94% active usage
ROI Improvement: 34% optimization gains
Multi-Stakeholder Communication Hub

COMMUNICATION HUB

Centralized platform for managing multi-department collaboration and content approval workflows

Stakeholder Communication Dashboard

Project management • Workflow automation • Team collaboration

Active Projects

Website Redesign
4 departments • 12 stakeholders
In Progress
Social Media Campaign
2 departments • 6 stakeholders
Review
Event Materials
3 departments • 8 stakeholders
Planning

Content Approval Workflow

Content Item
Department
Status
Approver
Due Date
Spring 2025 Program Flyer
CSEE
Approved
Dean's Office
Mar 10
Social Media Graphics
Mech Eng
Pending
Marketing
Mar 12
Newsletter Template
Info Sys
Draft
Content Team
Mar 15

Collaboration Framework

Centralized communication platform streamlining collaboration between multiple departments, managing content approval workflows, and maintaining clear stakeholder relationships across all institutional projects.

Workflow Management

  • 📋 Project tracking with multi-department visibility
  • Automated approval workflows and notifications
  • 👥 Stakeholder role management and permissions
  • 📊 Progress tracking and deadline management
  • 💬 Real-time messaging and feedback systems
  • 📁 Centralized file sharing and version control

Platform Integration

Project Management Custom workflow engine
Communication Email, Slack integration
File Management Google Drive, OneDrive sync
Approvals Multi-level authorization
Reporting Real-time dashboards

Efficiency Gains

Project Completion: 40% faster
Communication Clarity: 85% improvement
Approval Time: 60% reduction
Stakeholder Satisfaction: 92% positive
Process Efficiency: 55% optimization
UX/UI Content Management System

CONTENT STRATEGY SYSTEM

Strategic UX/UI content planning platform with multi-website management and brand integration

Content Strategy Dashboard

UX/UI optimization • Content planning • Website management • Brand integration

Website Performance Overview

Website
UX Score
Status
COEIT Main Site
94/100
Optimized
CS Department
87/100
Improving
Admissions Portal
91/100
Optimized

Content Recommendations

Improve Navigation UX
Simplify menu structure for better user flow
High Priority
Update Program Pages
Refresh content with current curriculum info
Medium
Enhance Search Function
Implement smart search with filters
Low Priority
Brand Compliance Checklist

Visual Identity

Logo usage consistency
Color palette adherence
! Typography standardization

Content Standards

Voice and tone consistency
Message alignment
Style guide compliance

Strategic Content Planning

Comprehensive content strategy platform integrating UX/UI best practices with institutional brand guidelines for optimized multi-website management and enhanced user experience across all digital touchpoints.

Strategic Components

  • 🎯 UX/UI optimization with data-driven recommendations
  • 📝 Content audit and performance analysis
  • 🎨 Brand guideline integration and compliance monitoring
  • 🌐 Multi-website management and coordination
  • 📊 User journey mapping and conversion optimization
  • ⚙️ Automated content recommendations and alerts

Implementation Framework

Content Strategy User-centered design approach
UX/UI Testing A/B testing, heat mapping
Brand Integration Automated compliance checking
Performance Real-time optimization
Accessibility WCAG 2.1 compliance

Content Optimization Results

User Engagement: 67% increase
Page Load Speed: 45% improvement
Brand Compliance: 96% consistency
Content Quality: 89% score
Conversion Rate: 52% optimization